Reducing Costs!
Start reducing your software costs without risking your compliance.
What Makes Us Unique?
We do not earn money from the sale of licenses. That is why we can give you neutral advice and get the best for you – without restrictions
Our team focuses on license management. That is why we know it particularly well and always find the right solutions – we promise.
We have developed the toa concept. With it, we concentrate on the most important fields of action – and help our customers in the long run
Kundenstimme
„Ich habe mich bewusst für SAMtoa entschieden, da ich mir sicher sein kann neutral beraten zu werden.
Die hohe Qualität der Mitarbeiter zeigt die Spezialisierung der SAMtoa“
IT Lizenzmanager
Kundenstimme
Get To Know Our Team
Kirsten Springer
Our co-founder has been implementing SAM tools for clients for over 13 years. At SAMtoa, she finally does not have to rush from project to project but can focus on the long-term success of her clients. She has a knack for understanding where the shoe pinches and what will help.
Amar Basahel
He is our "Data Cruncher", even if he prefers to call himself "Data Analyst". No amount of data is too large, no analysis too difficult. As an industrial engineer, Amar Basahel quickly got to grips with the challenges of providing important insights to license management with the help of tools.
Alexander Hundertmark
It is hard to imagine our customers’ Managed Service without him. Even in the most complex organizations, Alexander Hundertmark ensures that all the information required for license management comes together
Jörg Grobelni
Jörg Grobelni is not easily ruffled. Even when a storm is raging around him, he continues to work conscientiously. He reliably ensures that our customers procure licenses correctly and that budgets are adhered to.
Luca Schreiber
Homepage, social media activities, email campaigns, webinars - Luca Schreiber makes sure that people talk about us. He is the perfect translator between us licensing experts and our target customers.
Martin Laszkowski
Martin Laszkowski has successfully fended off many a manufacturer audit. We know of no one who can work with Excel so confidently to present even the most complex license balances in an understandable way.
Tobias Pokoiewski
Tobias gives everything for our customers. And if there is no one around who wants something, he will quickly find us some new ones. Unobtrusive and always in a good mood, a real likeable guy.
Torben Kramer
SAP licenses, SaaS management, SAM tools - Torben Kramer has the big picture. He confidently ensures that nothing is overlooked and that license costs are reduced.
Volker Löffler-von Strünk
Volker Löffler-von Strünk provided the impetus for founding SAMtoa in 2019. Today, he is a valuable advisor to the management and uses his experience to design SAM processes for our customers.
Wolfgang Stratenwerth
Do you know a real expert in SAP license management? Wolfgang Stratenwerth has found potential savings for every customer. As co-founder of SAMtoa, he and his team ensure every day that our customers have the best SAP contracts.
Maori Warriors – What Does It Have to Do With Us?
One year after our foundation, we were faced with a turning point: give up or start over again.
In the fall of 2018, Mr. Volker Löffler-von Strünk decided to approach his network to build something new together.
Thus, many experts in license management came together to search for the igniting business idea in several workshops. In this circle, we three founders of SAMtoa decided to start an independent SAM consultancy for the DACH region. We wanted to do something different than our competitors:
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no consulting to earn money from license sales afterwards
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no consultants who spend hours at the customer’s site and paint expensive PowerPoints
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no bosses who demand 50 working hours per week and more from their employees.
During the search phase we got to know the company B-lay from the Netherlands. B-lay had already been working for 10 years in the way we imagined. Product range, company philosophy fit together. On top of that, the people we met there were wonderful. We decided to go under the brand “B-lay” as a German “offshoot”.
But only one year later this beautiful idea was already obsolete. Our “role model” was bought by the main competitor in Germany. We were left without a brand, without a website, without an “extended workbench”.
Giving up or letting ourselves be bought out were not options for us. We stepped on the gas.
We had to find our own name. It should describe what we do and reflect our self-image. In the Maori language we found the term TOA for a warrior who is brave, courageous, and experienced and who is highly respected as a winner and expert. This is how the name SAMtoa was born and at the same time the name of our consulting approach: the toa concept.
The ray in our logo stands for assertiveness and strength in Maori.
Thus, we found our new identity and were able to consistently implement all further steps based on it. The website was quickly created, and all existing customers were informed. Our customers trusted us even under the new name.
The SAMtoa story continues!
LicenseQ was founded by former Microsoft employees. As independent consultants, LicenseQ works closely with SAMtoa to help our customers be compliant in Microsoft licensing at the lowest possible cost.
SAM Charter specializes in synchronizing SAM processes with a company's business strategy. At SAMtoa we use the process frameworks from SAM Charter in our projects and have created the German version of the SAM Maturity Assessment.
Redress Compliance has specialized in Oracle licensing consulting for many years. Through the partnership with Redress Compliance, SAMtoa can bring this specialist knowledge into its own projects.
CCP Software GmbH is an independent, profitably growing company with a unique service offering: "The expertise for economic use of software and cloud". SAMtoa supports CCP in SAM projects and uses CCP tools in own projects.
Snow provides customers with tools that optimize their investments in software, hardware, applications, and cloud. SAMtoa has completed many SAP license optimization projects with Snow's solution and is an implementation partner for the software.
USU Software Asset Management helps you manage software and cloud licenses effectively, so your company can optimize costs, lower audit risk, and make smart business decisions. SAMtoa uses USU's tools to leverage savings potential at the customer and ensure compliance.
Since 2006, five(9)s has been assisting businesses in their digital transformation by automating endpoint, service, asset, and identity management tasks for users, simplifying processes. The five(9)s solutions offering perfectly complements SAMtoa's license management services. With shared values and a strong foundation of trust, we have been delighting our common customers for many years
LicenseQ was founded by former Microsoft employees. As independent consultants, LicenseQ works closely with SAMtoa to help our customers be compliant in Microsoft licensing at the lowest possible cost.
SAM Charter specializes in synchronizing SAM processes with a company's business strategy. At SAMtoa we use the process frameworks from SAM Charter in our projects and have created the German version of the SAM Maturity Assessment.
Redress Compliance has specialized in Oracle licensing consulting for many years. Through the partnership with Redress Compliance, SAMtoa can bring this specialist knowledge into its own projects.
CCP Software GmbH is an independent, profitably growing company with a unique service offering: "The expertise for economic use of software and cloud". SAMtoa supports CCP in SAM projects and uses CCP tools in own projects.
Snow provides customers with tools that optimize their investments in software, hardware, applications, and cloud. SAMtoa has completed many SAP license optimization projects with Snow's solution and is an implementation partner for the software.
USU Software Asset Management helps you manage software and cloud licenses effectively, so your company can optimize costs, lower audit risk, and make smart business decisions.
SAMtoa uses USU's tools to leverage savings potential at the customer and ensure compliance.
Since 2006, five(9)s has been assisting businesses in their digital transformation by automating endpoint, service, asset, and identity management tasks for users, simplifying processes.
The five(9)s solutions offering perfectly complements SAMtoa's license management services. With shared values and a strong foundation of trust, we have been delighting our common customers for many years.
Reducing Costs!
Start reducing your software costs without risking your compliance.